I haven't downloaded it to try it yet, but from what I can tell from their screenshots, it's more of a timesaver than a "new and improved" as they claim. The results they're getting seem like the kind of thing that you can get with a multi-step restoration process. Hence the "time-saver" status, something that you
could do yourself, but it would probably take longer. I'm not sure I would pay $45 for it though. There are lots of things that I'd say fall into that category though. Stuff I'd like to have, but probably wouldn't shell out for. heh.. we'll see.
Interesting find though, thanks for the heads up.