Dynamic Typography

[SaltiQi]

I've been fascinated by this identity for Dutch real estate company OVG (designed by Studio Dumbar). Do any of you guys have thoughts on how to create these simple yet pleasing 3d effects?

I have a fairly proficient with Illustrator so creating the outlines of the letters wouldn't be a problem, but I'm fairly new to Photoshop and don't really have any experience with shading or giving objects realistic depth. Your thoughts are appreciated! Check the cool identity out below:

 

[colleague]

the most of them you could do with a transformation warp on a smart object
but for one of them I would use a 3D-donut
PSD link https://www.dropbox.com/s/llh3tphz68c137s/OVG2.psd?dl=0

 

[mdyusuf]

You mean that using of pen tool (clipping path)?

 

[IamSam]

You mean that using of pen tool (clipping path)?

No, that's not what he means. He means using the Warp mode in Free Transform function.

 

[IamSam]

I agree with colleague, this is mainly the Warp mode of the Free Transform.

I made the following quickly, so it's not the best.

I used the Free transform function, liquify, Elliptical Marquee Tool, and the Brush tool.
I'm not going into any further explanation since the OP has not been back.

 

[SaltiQi]

Thank you so much for the replies guys.

Colleague those look wicked! Could you give me further detail about the donut? Or could I figure that out by simply backtracking on the psd file? The simple transformation warp I think I can figure out.

Sam, thats awesome! It more or less covers the whole effect of what I was thinking of. Could you break it down for me, especially the shading?

Thank you again for the help and sorry about the late reply. Things have been a bit busy lately but I should be able to reply promptly now.

 

[colleague]

you can use the PSD to experiment
and here is a tutorial to help you with putting an image (or text) on a cilinder (or a donut)

https://www.youtube.com/watch?v=MfDVLc3ONRk

 

[SaltiQi]

Cool, thanks colleague.