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Some more clarification-

The "flavor" that doesn't download the font to the user's system is the Bitstream technology I mentioned before, so my statement that Bitstream's was "one company's solution" was a bit off-it's the only solution!

Microsoft has their own way of doing it, but it's only compatible with Explorer (big shocker!), and the fonts do download to the users system.

FYI-when I went to the Bitstream links I mentioned, I was confronted with a security alert box asking if I wanted to download what I presume to be the player. Imagine confronting our site visitors with that dialog box-yikes!! If I were just browsing around that's usually my cue to hit cancel and the back button (especially with the all of the Spyware and junk floating around-I'm afraid to click on anything, much less something that says its going to install something).

This actually seems like more of an intrusivve burden than being asked to download the Flash player or PDF reader. At least with those the viewer will be getting more functionality (and hopefully understand that). With this there isn't any more "functionality" as far as the viewer is concerned. So in essence we're asking the viewer to "please take a leap of faith and install this software you never heard of so you can see the cool font I used, even though in the end you could probably care less if it was Times or BeesKnees".

Seems like it still needs some work so it's non-intrusive. The good news is that at least folks are moving in that direction and perhaps there will be a user-friendly solution in the near future.

In the meantime I'm sticking with JPEGs for my super cool headline type!  [confused]