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What programme are you using to create these paper advertisments are you using Acrobat or quark,indesign etc?

the reason why i ask is i dont understand why you would want to convert them to eps,maybe this is how you like to do things but if your doing stuff for "print" then you can place any kind of jpeg or tiff file into your layout programme without needing them to be pdf or eps.

Lemme know what your doing and what programs your using and i will be able to  help