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We're straying away from the exact look that the OP wanted to emulate, but, to be honest, I like these alternatives (ie, Sam's most recent ones, Clare's, etc.) much better.  This is a wonderful example of how relatively small changes ordinary aspects of the image (eg, contrast, sharpening, tinting), as well as in obscure (and not-so-obscure) typography parameters such as kerning, anti-aliasing, font size, small caps, etc. can give the final image quite different looks. 

For example, in my previous postings, I intentionally used extremely small fonts, but inspired by Sam, here's yet another alternative with a larger font, but again, relying on the text being in difference mode.

T