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Designing a corporate watermark/logo


J

Jin

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I'm designing a watermark for my own website (family business), been looking around other online stores with watermarks and I do feel I can do better. A semi-opaque site URL plastered onto the picture just seems lazy.

I'm looking to create a "sticker" effect. The watermark will be the company logo will be like a square shaped sticker attached on the corner of each picture, for pictures where the square will take up too much space the watermark will be compressed to a triangular shape (diagonal cut of the original square).

All said and done I need help with a few things:

1) What size should the original watermark be? I'm guessing a high resolution would be good since I can resize the watermark to fit pictures of varying sizes without pixelation if stretched, but what would be an optimum cap?

2) That said, what size picture would be recommended? Picture as in snapshots of the product in the product gallery. Too big and people will have frustrations loading and viewing, too small and quality will be compromised.

3) Best way to get a silhouette from an image?

4) Best way to brighten image?

5) Is a physical white canvas a good enough background or should I go the extra mile and blue/green screen the photographs so that I can extract my subject and put it on a clean Photoshop-generated background?

These are my chief questions at this point in time, any assistance will be greatly appreciated. If you need more details do let me know. Thanks in advance.
 
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3) Using the pen tool and cutting a path or using a paintbrush and quickmask mode are the two best ways to silo an image.
4) Use "levels" to set a white, mid and black point, this will usually greatly improve photo quality.
5) Using a white background saves having to spend hours pulling objects out of the background. But if you do use a background color, pick a very unique color that is not in your subject so you can use "color range" in PhotoShop to select majority of it and refine with quickmask mode.

No idea on 1 & 2...too much thought involved! ha!
 
Many thanks, Scott. So a combination of magic wand and quick mask is advised for #5, then?
 
Made some progress, here's what I have thus far. I would greatly appreciate comments/criticism/ideas, be as harsh as necessary. Methinks I should find a theme and stick with it for the next step. Thanks again in advance.

hxxp://goo.gl/bu439 (please replace "hxxp" with "http", I don't have the postcount required to post actual links yet)

Note: Everything's still on the drawing board, what I have now is just mostly a series of placeholders from the colour(s) to the font type, the only thing that is confirmed is the layout. (i.e. graphic + company name + slogan)
 
I'm going to test out a metallic theme. The kind of freshly-branded-onto-background-by-blacksmith type of metallic. Currently using the gradient tool to blend black and white into a silverish metal tinge, but its not coming out as strongly as I'd like. Could anyone help me on this?

Side note: Went for a washed-out, rugged, army-stencil style theme earlier. Criticism would be greatly appreciated:
(hxxp://goo.gl/9xB90; can't post direct links yet, sorry)
 
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