Text shade as in a Kanye West single

[vespertyne]

Hi, new one here. I was wondering if someone could tell me how to make these kind of shades as in this cover of Kanye West's single "Can't tell me nothing". It has a asian vibe to it and I really like the shadows or shades in the letters, and they seem like a somewhat easy task to accomplish in Photoshop, but I'm not really sure how to. Here's the link to the cover:

http://www.kanyetalk.com/downloads/ctmnar3t.jpg

 

[Gaussian]

Hi. That's done with Filter / Blur / Motion Blur