What is this effect called?

[Antonio Segura]

Check out this picture, please:
wwwcache.wraltechwire.com/asset/news/2010/06/07/7738860/at_t_logo-512x384.jpg

Does anyone know if this effect where lines get thicker and thinner to create an image/shape is called?
I've seen photo's replicated in this effect so I suspect there may even be a photoshop filter or something that does it automatically.
Any help would be greatly appreciated.

 

[Hoogle]

this is the image I assume as yur link is wrong

 

[Frey]

Your link doesnt work for me

 

[Hoogle]

take the word cache out but I have posted it

 

[Antonio Segura]

Yes, sorry, that is the correct image.

 

[Frey]

I wouldnt thnk of it so much as an effect as I would it just being drawn out.

 

[Hoogle]

Nick does a full tutorial on the whole animation if you are interested
http://greyscalegorilla.com/blog/2011/03/how-to-make-the-att-end-tag-logo-in-cinema-4d-part-1/

 

[jaysuess]

The AT&T Logo is hand illustrated, but the effect you're looking for has various names. In the past, we've referred to it as a "sliced" logo or a "cutline" graphic. Photoshop does not do this effect automatically but there is a PS Plug-in that does, however it's not free. http://www.andromeda.com/main/cutline.php

 

[Antonio Segura]

Great, thanks for the input, guys.