Right to convert text into apaths on illustrator you Type the text you want then select it using the black cursor, right click it and select Create Paths! thenat it!
Not sure what you mean by Object, so you need to expand! is it something you are copying in to illustrator? ie. an image?
I have worked on alit of Logo's, The format that you will need so that you can upscale as much as you want is what we call VECTOR format. when you have the logo designed you should request the .ai file (Illustrator file) and a high resolution PNG file, and a high resolution JPEG. But as...