![top-banner.jpg top-banner.jpg](https://www.photoshopgurus.com/forum/data/attachments/61/61534-4e3142435b7a0a2f5f1229db876c7ed4.jpg)
It looks like the shoe itself was photographed and then placed in the foreground. The background image was then created e.g. with a gradient, shading, compositing the product in and recoloring the bottom magenta. Then I'd guess it was put through a filter of some sort, but I can't really identify it. I've seen this done in many Adidas ads. The quality of the ripple/glass repeat look is lovely.
Anyone have any ideas on how this was achieved?